Visual branding
for a medical online service
Docdoc is online service to find a doctor and make an appointment. The task of the service is to make an appointment quickly, easily and profitably for the patient.
The user chooses a convenient time, place and cost. The service also provides telemedicine services.

Our task was to create a memorable logo, visual language and recognizable style elements. In the character of the brand we combined technology and friendliness.

The idea of visual style is an interaction between doctor and patient. It is expressed in the intersecting graphic elements on all brand communications.

docdoc.ru | Википедия
Two corporate colors define the brand palette and create a unique image in the digital environment
Branded icons is a key element
of the visual branding
On may 25, Sberbank acquired 79.6% of Docdoc. According to experts, the amount
of the transaction can range from 800 million to 1.6 billion rubles.