A viewer can easily read several images in the sign: a well-known
Karelian golden eagle and hills, representing the landscape.
Hexahedral shape of the logo references ideas of technology and utilitarity.
Its font contains graphic elements of Slavic alphabet.
We've made two versions of the logo: a Latin one and a Cyrillic one.
We've developed two options of patterns for the brand: one for communicative
purposes and another for clothes line design.
The pattern made of firs and arrows is featured here: it looks wild and aggressive.
Working on the corporate identity of the brand,
we've also designed a product certificate with
a thorough description of all its features and qualities.
The second branded pattern was designed
for communication and represents
a stylised image of the countryside and a map of heights.
We used a piece of actual Karelian map as a reference.