Designing a logotype and corporate identity
for Karelia: a brand of tactical clothing

Karelia is a new Russian brand of tactical equipment and casual clothing. Its designs feature remarkable durability, comfort, and functionality: both in the wild and in the city.
A viewer can easily read several images in the sign: a well-known
Karelian golden eagle and hills, representing the landscape.
Hexahedral shape of the logo references ideas of technology and utilitarity.
Its font contains graphic elements of Slavic alphabet.
We've made two versions of the logo: a Latin one and a Cyrillic one.
The logo on a lable
We've developed two options of patterns for the brand: one for communicative
purposes and another for clothes line design.
The pattern made of firs and arrows is featured here: it looks wild and aggressive.
Product certificate
Working on the corporate identity of the brand,
we've also designed a product certificate with
a thorough description of all its features and qualities.
The second branded pattern was designed
for communication and represents
a stylised image of the countryside and a map of heights.

We used a piece of actual Karelian map as a reference.
We produce military clothing and equipment. We asked for the development
of corporate identity for our new premium brand Karelia. The team coped with the task perfectly. They have created for us a complete set of media, including tags and labels
for clothing. The work was done carefully, on time and taking into account the specifics. Everything looks minimalistic and premium, as we wanted. We will be happy to handle new projects'.
Ivan Serebrennikov, Karelia