How was created a new Mastercard brandmark

Recent redesign of Mastercard was widely awaited and rather predictable. It was made by Pentagram, a largest independent design agency.

What was actually done, after all, apart from refreshing the font and the composition? We've tried to sift the newly refreshed logotype to the bottom.
mastercard new logo
Quite often designers' most subtle work isn't seen at first, but rather taken for granted. Pentagram doesn't show us what's been changed in graphics of two simple joined circles, yet everything's about them now is different. An ordinary client might consider these changes trivial, yet we take deep interest in them. Everything about our job has sense. There are no random digits, shapes, or images. Hence we're trying to understand designers' logic behind the creation of the new Mastercard logotype.

To get there, let's analyze the scheme of the previous logotype of Mastercard.
old logo mastercard
Two circles are joined for one third of their length. Everything is totally simple and clear. There are no optical compensations, everything is linear.
The new logotype doesn't use thirds at all. We've tried anything to understand why the circles join exactly at this spot: optical compensations, fiddling with squares
and Fibonacci digits.

The solution turned out to be laughably simple. The circles are joined according to golden ratio.
Формула золотого сечения
b/a = (a+b)/b
new logo mastercard golden ratio
More than that, all relations and intercrosses, location of ™ sign, size of the font, all indents — everything uses the golden ratio.

We make its graphic representation, add a layer on the sign.
new logo mastercard grid
Now the reason behind the distances, indents, and font size is clear. The height of rectangles equals font size. It's most likely that this ideas inspires all remakings of the communications of the refreshed brand.
new logo mastercard grid
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