Kinetic logo design and corporate identity for Powermo
Powermo is a web service that allows consumers and small businesses monitor and see the usage of electrical devices (TVs, Xbox, sump pumps, etc.). This service is not only for those who have Smarthome Devices. It also can be used by kids to learn to control how much time they spend on these activities.
Our team proposed the concept of a smiling power socket. The sign can be used as the device status to show if everything is going ok or requires attention. Colors of the sign also represent statistics and devices that the user can monitor through the service. This simple image fully represents the brand message and is interesting to potential users.
To supplement the image of the company, we also proposed the basic brand components as fonts and colours which also maintain the image of friendly service.