Branding strategy, name and corporate identity development for a car tyre retailer from Tallinn.
Strategy We did never doubt the selection of strategy for the Estonian brand once for a moment. It should be clean, neat and clear. Short and concise name, laconic style and logo.
Name Punkto is a handy and user-friendly store with a wide range of well-priced car tyres. Name brand is a derivative from German "punkt", a certain place or point to put in a store search to buy tyres.
Design Corporate identity is created under the influence of Nordic nature clear to North Europe. Letter P is a stylized pin, which directs where the point you need is.