Refreshing visual branding
of innovation center
Light brand facelift for the innovation center "Skolkovo". Our goal was to refresh the brand mark, redesign communications and create new principles of the corporate identity. The color code has gradients that are unique to each department. The new logo built according to the grid. Every element and space is in its place. Widths
are balanced, the overall view became lighter and cleaner. The new logo doesn't have any casual quantities — everything is calculated. Additional versions of the brandmark were developed for events and extra information. Complete redesign of the visual identity created an absolutely new concept.
The corporate identity is clear and simple. The recognizable style
is easily identified.
Selected colors can be balanced for departments in different combination. Each color is bright but doesn't ruin the main concept.