Logo & package design
for an sugarcane juice
Sure Cane is a beverage manufacturer from India.
Problem
Sugar cane juice is a popular product on the Indian market, but its quality and processing conditions leave much to be desired. The juice is usually sold and prepared in unhygienic conditions.
Task
Develop a logo and packaging for the product. Take account of national specifics.
Make the product stand out on the shelf; underline the fact it is a natural product.
Solution
We have developed an original symbol combining images of a heart, a sprouting plant, and a droplet. Together they form a flower, the symbol of an organic product. The flower design is rooted in traditional Indian motifs.